We live in a very dynamic World were change is all around us, every day. People lead busy and demanding lives and have begun to understand the value of TIME.
Most Businesses have some form of online presence and its getting more and more difficult to grab peoples attention to market your message. Times are rapidly changing in our marketplace and you need to keep ahead of the moving technological landscape of the internet in order to survive.
Mobile marketing is growing in importance to both the business owner and the consumer because it allows content delivery and consumption on the move. Which means that people are growing accustomed to content delivered to today's Smart mobile devices like the iPhone and iPad and the Android driven smart phones. What this allows them to do is effectively pay attention to a video, audio or document at a time more suited to their often crazy schedule, without being tied to a bulky computer or laptop and an internet connection.
Mobile marketing is the future of online marketing. Those smart enough to recognise that will still be in business tomorrow, those that don't probably won't survive as an online business.
People follow technology. Its been like that since the Industrial revolution introduced automation to the Cotton Mills of Northern England. Time is money and something that either saves labour or saves time will grow in popularity.
The Answer to survival is Product delivery.
In today's ever changing fast pace "Must have it on demand" world its no longer acceptable to just deliver across one platform (the computer), you have to be able to deliver across every conceivable platform, and that includes Mobile devices like smart phones and tablet style computers such as Apple's iPad.
If you are selling information products online or you have a membership site with Video, Audio or PDF files media do you really expect your customers to consume all of your content only on their computer?
Consumers love mobile devices and smart phones because they can take the internet with them and if you are not allowing them an easy way to view your content while they are on the move, your are marketing in the dark ages.
The Internet has gone mobile and your customers will demand the ability to consume your content on their iPhone, iPod touch, or iPad. If you don't provide it, you will find your customers will simply buy a product from a vendor that has that capability.
Fortunately there are a few ways to provide streaming video and DF's to smart mobile devices. There are a few "App's" available that allow streaming of media on smart mobile devices. You owe it to your customers and to your business to stay ahead of the pack and take your business Really mobile.
Kevin is a Wordpress Marketing and social media expert specialising in membership websites based on Wordpress.
Kevin's Wordpress Blog
howtoblogwithwordpress.net showcases wordpress optimization and sales strategies.
Kevin is also a User of one of today's newest Mobile marketing tools for the Apple smart mobile devices and streams video's, MP3's and PDF files directly to mobile devices using a special Application made specially for the Purpose. To find out more check out Ultimate Blogging tools [http://www.ultimatebloggingtools.com]
This is the smart way to deliver your content in today's Mobile world.
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